Advertising, I’m Breaking Up With You

December 8th, 2014 • advertising, life

Before entering college for graphic design, I had planned to pursue advertising. I always felt it bridged two industries I enjoyed the most – business and design.

Despite being accepted into an advertising program, my gut chose graphic design and coincidentally I fell into an agency environment nonetheless.

Advertising has it’s perks. Dress code is casual, small animals are typically welcomed, and your colleagues are curious.

Those things, as great as they are, don’t change the fact that advertising can be very hollow. Working nearly 7 years in the industry, I’ve worked my fair share of overtime and I’ve seen brilliant ideas get tossed aside by nervous clients. Not to mention the employee turnover rate is absurdly high.

Although I owe everything I’ve learned to this industry, I think it’s safe to say I’m over it. Advertising was sucking the life from me. Clients were frustrating and I was losing drive for the work. I didn’t feel passionate about what I was doing, I felt indifferent. Advertising wasn’t as creative as I’d hoped and there’s no one to blame for that. Corporate clients don’t give a damn about your all-nighter concepts.

A friend mentioned something to me once and that’s what really got me thinking,

“If you have troubles getting out of bed in the morning to go to work, you know it’s time to move on”.

I think it’s safe to say the magic wore off and I had a change of heart. So I broke up with advertising.

Come January I’ll be switching roles into product design with a small startup.

Here’s to hoping the spark doesn’t wear off.