Throughout my career, I’ve heard the phrase “I don’t care what it looks like, as long as it works” many times. Every time I hear it, I die a little inside. I die, because I just can’t understand why so many people care so little about what they’re building.
Design is often perceived as an unnecessary burden in many business decisions. Some feel that it doesn’t maximize growth or add any significant value.
This confuses me because it conflicts with how most of us make decisions every day.
We live in a world where outward appearances matter a lot. Don’t believe me? Let’s walk through a few scenarios…
If you’re going to a job interview, you’ll likely style your hair and dress well in order to appear smart and qualified. When you’re going to a wedding you’ll throw on something formal to appear elegant and classy. Saturday night home alone? You toss on sweats and throw your hair back because you don’t have anyone to impress.
Notice a pattern?
More often than not, our decisions around appearance are based around expectations influenced from our friends, family, culture or society. Essentially, we dress for the occasion.
So ask yourself, is your business wearing sweatpants or a tuxedo?